Speaker Week 2

This week was the second round of speakers set up for our class. The two speakers lined up for the class were for marketing...bummer, because I really wanted to hear what the lawyer was going to say. I am not sure if that is because we attribute so much to lawyers, or that I truly wanted to hear this person speak???

One of the marketing speakers was Mrs. Mund, of the Jarod Mund clan. And having lived with a pregnant woman for 9 months, I applaud her attendance in our class on a Saturday morning. She shed some light on the marketing aspect of residential, as most of our projects will more than likely have their highest and best use as residential (at least to begin with). Her marketing program for real estate is very similar to my own (which was refreshing to hear): get as much done with FREE mediums, then pay as little as possible for the print!!! Speaking of print, she concurred with what I was thinking regarding the print venue of marketing: for this demographic, it is on its last leg. The demographic that will be most enthralled with the south-side and a project like ours, is going to be the young Maven (if you had not read Gladwell's book, The Tipping Point, you should...no matter what field you are in). And the way to reach them is through Internet publicity and "social media".

The second speaker was Cody Payne, which he gave his opinion on why certain assets yield higher rents...better assets.